News: New York Times – First Position joins Launch PAD initiative

“…Announcing a program to help documentary makers round up product placement money for the marketing and distribution of their wares. The program is called “Launch PAD” — the letters stand for “prints, advertising and distribution.” …The first round of truth-telling documentaries to test the program will include “First Position,” about ballet students; “Undefeated,” about high school football in Memphis; “Lemon,” about the poetry star Lemon Andersen; and “Knuckleball,” about major league knuckleball pitchers.” see full article

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